Who are the two people below?
You probably know who the guy on the left is.
Jeff Bezos.
Ran a very successful US-based consumer business, which he retired from in the last 18 months.
A company which you definitely know and probably use. And which has been one of the great investment success stories of recent times.
But what about the guy on the right-hand side?
Roger Whiteside.
Ran a very successful UK-based consumer business, which he retired from in the last 18 months.
A company which you definitely know and probably use. And which has been one of the great investment success stories of recent times.
There are no points for identifying Amazon’s CEO. But if you knew that Roger Whiteside ran Greggs, well done, because I didn’t!
So, here’s the real question:
Knowing what you know of both businesses, who would you have invested with 10 years ago in order to maximise your returns over the decade?
You probably knew this was coming … it’s not Jeff!
If you’d bought Amazon shares on 1st Jan 2013, you’d be sitting on a gain of 675% as of last Friday (17th Feb 2023).
But Greggs delivered a gain of 699% over the same period!
One company redefined global online retail. The other delivered surprisingly good vegan sausage rolls.
As always, as the chart above shows, everything depends on the luck of timing because if you had cashed in your Amazon shares in late 2021, the result would have been very different.
Of course – disclaimer alert – we are not recommending that you invest in either stock (unless as part of a diversified portfolio), but it is a great reminder that market-beating returns don’t always have to come with space-hopping Silicon Valley billionaires. Delivering cheap, tasty food to hungry commuters worked just as well …
As always, if you have any questions about this piece or any other finance related matter, please do not hesitate to get in touch.
Yours sincerely,
Graham Ponting CFP Chartered MCSI
Managing Partner